Orchard Road Best Dressed Building Contest 2012

The Christmas season has just gotten merrier on Orchard Road – the world’s top shopping destination1 and home to the Top Christmas Lights Display of the world2 – as Orchard Road Business Association (ORBA) announces the results of the Orchard Road Best Dressed Building Contest 2012.

Amid stiff competition that saw 10 participating buildings decked out in their yuletide best, Orchard Central (OC) emerged the Overall Winner with its recreation of a multi-sensory Christmas winter wonderland.

“Our Orchard Road stakeholders have each played a pivotal role in enhancing the Christmas experience for our shoppers,” said Mrs May Sng, Chairman of Orchard Road Business Association. “We thank especially the participants of our Best Dressed Building Contest for putting their best foot forward and contributing to the festivities on our Great Street. We also thank our valued sponsor, Visa, for giving out a special award category this year.”

 

Coming out tops for the second year in a row, OC hit a homerun with its “Christmas with an OC Attitude” theme, transforming itself into a resplendent Christmas forest of pink and white, complete with the scent and sounds of a wintry jungle. The mall conjured up some festive magic with its magnificent displays of sparkling fairy lights, whimsical winter animals, and pink Christmas baubles hung along the walkway.

“We are delighted that OC is named the Overall Winner for Best Dressed Building for two consecutive years. This is only possible with the continuous support of our enthusiastic shoppers, fans and patrons. We are also very happy that our efforts this Christmas to engage the senses of our OC consumers with quirky decorations and interactive elements, and create a fresh fun shopping experience while they walk through a wintery forest have been successful. This has encouraged us to continue working hard to conceive new and unique shopping experiences for our consumers amid this fast-moving retail landscape,” said Ms Chan Iz-Lynn, Assistant Director of Far East Organization (Retail Business Group).OC paid homage to an eco-friendly Christmas by creatively incorporating re-treated tree twigs and trunks, power- saving LED lights and stained glass baubles made from recycled PVC film sheets. In jubilant celebration, OC will be rewarding their first 200 shoppers with a $10 mall shopping voucher or the limited edition Orchard Road premium tote bag on 14 December (whilst stocks last).

Aside from Orchard Central, three other winners were also named in the Best Dressed Building Contest – ION Orchard, TANGS @ Tang Plaza, and The Centrepoint – for their great efforts in bringing more Christmas cheer to Orchard Road with their enthralling and eco-friendly decorations.

Debuting this year is the inaugural Visa Award, judged by the event’s Official Card Visa. Mandarin Gallery, for their ingenious inclusion of Visa elements in the façade design, as well as the display of Visa-related marketing materials within the mall, walked away triumphant with the award. To celebrate their first win, Mandarin Gallery will be rewarding (through a lucky draw) 200 Visa shoppers who have shopped at the mall since 16 November with a limited edition Christmas on A Great Street umbrella.

“Visa is very pleased to be part of this iconic Christmas celebration and to see so much creative enthusiasm come alive in the decorations and displays on this Great Street. The Mandarin Gallery is being honored with the Visa Award today for their creativity and commitment to fun design, but every decoration along Orchard Road contributes to the excitement, beauty and spirit of Christmas,” said Ms. Ooi Huey Tyng, Visa Country Manager, Singapore and Brunei. “Tourists and locals alike both love Orchard Road during this time of year, and Visa will continue to promote Singapore abroad, driving tourists to come to Orchard Road to enjoy the sights and sounds of Christmas.”

Members of the public also joined in the competition, with close to 20,000 votes registered on the Orchard Road Facebook fan page. The excitement was palpable as Orchard Road Facebook fans flocked online from 17 November – 2 December to cast their votes, and at the end of it all, ORBA rewarded 12 lucky voters with a total amount of $7,500 worth of shopping vouchers. To the five winning buildings, ORBA will award a total of $150,000 in cash prizes.

With public votes chalking up 20% of the total score, a panel of judges from the public sector, and from the architecture and creative industries in the private sector scored the remaining 80%.

The Best Dressed Building Contest is one of the many highlights in the six-week calendar of Christmas on A Great Street 2012. Shoppers can continue to enjoy the Shop with Visa @ Orchard promotion till 6 January 2013, and be rewarded with a $10 shopping voucher with a minimum spend of $200 on a Visa card at any of the 11 participating malls / hotel (whilst stocks last). The Visa Christmas Spree Daily Draw also continues to thrill shoppers with winning chances everyday till 5 January 2013.

For those who enjoy the euphoria of late night shopping for last minute Christmas buys, six Orchard Road malls (313@somerset (from 21 – 22 December only), ION Orchard, TANGS Orchard, Paragon, The Centrepoint, and Wisma Atria) will be opened till 11pm from 19 – 23 December.

On the evenings of 23 and 24 December, visitors will be charmed by the voices of some 500 carollers from different churches around Singapore and the region. The biggest Mass Carolling on Orchard Road organised by ORBA to date, this performance will take place at ION2 between 7.30pm – 8.45pm.

For more information, please visit

www.orchardroad.org

www.facebook.com/orchardroad.sg

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